Digitalisation
The lectures on digitalisation of museum collections were prepared for The Academy of Heritage, a two-semester postgraduate course on managing and promoting cultural heritage (International Cutural Centre in Cracow and the Economy University in Cracow created the first Polish study on managing and protecting cultural heritage). The lectures “New media and promoting cultural heritage” focus on digitalisation projects, promoting institutions and museums in social media, creating applications, memes and gifs based on works of art, blogs and fine art in contemporary pop-culture. I will discuss some examples of good and bad museum campaigns.