Classes at the Academy of Heritage
The Academy of Heritage is two-semester postgraduate course on managing and promoting cultural heritage. In 2001 the ~International Cutural Centre in Cracow and the Economy University in Cracow created the first Polish study on managing and protecting cultural heritage. I have just joined the team of this course’s teachers and I will have classes on “New media and promoting cultural heritage”. I will talk about digitalisation projects, promoting institutions and museums in social media, creating applications, memes and gifs based on works of art, blogs and fine art in contemporary pop-culture. I will discuss some examples of good and bad museum campaigns.